SuperK: The Rs 100-Crore Bet on Bharat’s Tier 2 Grocery Boom
Can organised grocery retail scale in India’s smaller towns without replicating the capital-heavy, large-format model built for metros? SuperK, founded by two BITS Pilani friends, is betting that the answer lies in putting the infrastructure of organised retail behind the local entrepreneur. When Anil Thontepu and Neeraj Menta started SuperK in 2019, they brought together technology and […]
Apparel Group Expands Carrefour in Ghaziabad, Tapping Tier 2 Retail Growth
Apparel Group has opened Carrefour’s second store in India at ANSA City Centre, Ghaziabad. The expansion strengthens the brand’s presence across NCR, especially tier-2 markets, bringing its globally recognised retail proposition closer to a growing consumer base seeking quality, value, choice and convenience. Located at ANSA City Centre, the new Ghaziabad store introduces Carrefour’s world-class […]
Reliance Retail’s AZORTE taps tier-2 India with its 47th store at Jaipur’s Pacific Mall
Reliance Retail’s fashion and lifestyle brand AZORTE has opened a new store at Pacific Mall in Jaipur, expanding its presence in Rajasthan. Spread over 11,760 sq. ft., the outlet is the brand’s 47th store in the country. Actress Radhika Madan inaugurated the store and interacted with shoppers at the launch event. The occasion also featured […]
The Pant Project raises Rs 109 crore in Series B round, plans 150+ stores across tier 1 & 2 cities
The Pant Project, the direct-to-consumer menswear brand, has raised Rs 109 crore (about $11.25 million) in a Series B round led by Mirae Asset Venture Fund India, CEO and co-founder Dhruv Toshniwal announced on LinkedIn on Monday. The company plans to use the money to more than sevenfold its physical presence, expanding from over 20 […]
U.S. Polo Assn. expands tier-2 footprint with first new identity store in Puducherry
Casual menswear brand U.S. Polo Assn. continues to strengthen its retail presence in South India with the launch of its new store in Puducherry. Spanning approximately 1,700 sq. ft., the store marks the brand’s first New Identity store, bringing its refreshed retail design language and an elevated in-store experience to the city. The store, located […]
UNIQLO taps tier 2 India with first Rajasthan store in Jaipur
UNIQLO today announced the opening of its first store in Jaipur at Pacific Mall Jaipur on November 13, 2026. With this store, the Japanese apparel retailer will mark it’s debut in Rajasthan. The new store, spanning 14,500 sq. ft., will offer UNIQLO’s range of high quality, functional clothing made for everyday life, and marks the […]
Limelight Lab Grown Diamonds hits 100 stores, targets 200 by 2027 across tier 2 and 3 markets
Lab-grown diamond jewellery brand Limelight Lab Grown Diamonds has crossed 100 stores across 45 cities. The company said it aims to double its network to 200 stores in 2027. The Mumbai-headquartered brand has built its network across major metros as well as emerging Tier 2 and Tier 3 markets, which it says reflects growing interest […]
Beyond the Metros: Jaipur, Patna and Greater Noida to Add New Retail Destinations
The festive season will see three new malls open in Jaipur, Patna and Greater Noida, each offering a mix of retail, dining and leisure India’s mall landscape is entering another busy phase, with developers looking beyond conventional shopping spaces to create destinations that bring retail, dining, entertainment and leisure under one roof. From large-format shopping […]
From Kolhapur to 536 stores: How Siddharth Shah built SS Retail into a ‘Bharat’ mobile retail powerhouse
₹2,351 Cr FY26 revenue | ₹59.28 Cr PAT | 536 stores | 215 cities at FY26 | 2.61 lakh sq ft retail network | ₹1,46,347 sales per sq ft | 11.17% SSSG | 29.30% ROCE | 45.99% store CAGR | ₹500.75 Cr IPO India’s mobile-phone retail market has spent the better part of two decades […]
Tier-2 and Tier-3 cities emerge as India’s next consumption growth hubs: Report
Tier-2 and Tier-3 cities are emerging as the next major drivers of India’s consumption growth, with the affluent population in these markets increasing by 76 percent over the past six years, according to the Urban Bharat – India’s Consumption Story report released by Kantar and DB Corp. The report highlights a shift in consumption patterns […]
